People have long linked the name Elie Saab with classic high fashion and luxury around the world. The Lebanese designer is known for making dresses that are both elegant and well-made. Now, he has brought his design ideas to the world of real estate. India has recently joined this global journey with two big projects that have its signature style: Smartworld Elie Saab in Noida and M3M Elie Saab in Gurgaon.
Both projects promise to give people a higher quality of life by combining fashion and architecture. Even though they have the same design history, they are very different in terms of where they are, how much they cost, and how much they could be worth in the future. This detailed comparison looks at both projects to help readers choose the one that best fits their idea of luxury living or a smart investment.
It helps to understand the idea behind these partnerships before getting into the details. A branded residence is a home that is built and developed by a real estate company and designed by a luxury designer or hospitality brand. The result is not just an apartment, but a way of life that is defined by beauty, exclusivity, and a lot of attention to detail.
Elie Saab has done similar work in cities like London, Dubai, and Cairo. Each of these developments has polished interiors, grand layouts, and carefully planned experiences. The Indian collaborations carry on that tradition by giving Indian buyers a taste of design culture from around the world.
Smartworld Elie Saab is located along the Noida-Greater Noida Expressway, which is one of the city’s fastest-growing luxury areas. Smartworld Developers and Elie Saab are working together on the project, which aims to change the way people live in Noida.
The development is spread out over a large piece of land in Sector 98. It has tall towers that look out over open greens and the Phil Ryan-designed golf course nearby. The layout of the project puts a lot of emphasis on privacy and low density, with only a few apartments on each floor.
The homes are available in three- and four-bedroom layouts that have been carefully planned. Each unit has imported marble, natural stone finishes, and big glass facades that let in a lot of natural light. The inside of the house shows off Elie Saab’s elegant style, which is a mix of soft colors, clean lines, and understated luxury.
The development has a big clubhouse, a rooftop infinity pool, wellness areas, sports courts, and indoor lounges. There is also a spa, yoga pavilions, a cigar lounge, and a play area for kids in the plan. Smart home features, concierge services, and valet parking make things even more convenient, which fits with the luxury theme.
The Noida-Greater Noida Expressway and the DND Flyway connect Sector 98 to Delhi and other parts of the NCR. It is also close to important business areas, well-known schools like Amity and Pathways, and well-known hospitals like Jaypee. The new Noida International Airport and Metro extensions are likely to make it even easier to get to and raise property values in the long term.
The project is still in its early stages, which means that people who want to buy can get in at a lower price and see their investment grow as the area grows. According to early reports, prices for 3 BHK homes start at around ₹ 8 crore, but the final price may depend on where the floor and tower are located.
M3M Elie Saab is in Sector 111 along the Dwarka Expressway, which is quickly becoming Gurgaon’s new luxury zone. M3M India, one of the city’s oldest developers, and the Elie Saab design team worked together on the project.
There are 2, 3, and 4 BHK apartments on the property that are designed to show off modern luxury and open space planning. Each home has floor-to-ceiling windows, Italian marble floors, and modern kitchens. The design shows how well elegance and function can work together to make a space feel big and grand.
M3M Elie Saab has a lot of great amenities, like landscaped gardens, a resort-style swimming pool, a clubhouse, a fitness center, sports zones, and places to relax. Dedicated kids’ areas, multipurpose courts, and 24-hour concierge support make it even more appealing to families and NRIs looking for a world-class lifestyle in Gurgaon.
Sector 111 is one of the best-connected luxury areas in the city because it is close to both the Dwarka Expressway and the Golf Course Extension Road. The project is close to IGI Airport, the new metro corridor, and business districts like Udyog Vihar and Cyber City. There are also great schools, hospitals, and malls in the area, so you can easily get to all the comforts of city life.
M3M’s history of delivering on time and doing well on the resale market gives investors more confidence. The project costs more because it is in a mature luxury market, but it also offers stability. A number of listings say that prices are available upon request and are probably in the ultra-premium range.
| Parameter | Smartworld Elie Saab Noida | M3M Elie Saab Gurgaon |
| Developer | Smartworld Developers | M3M India |
| Location | Sector 98 (Noida Expressway) | Sector 111 (Dwarka Expressway) |
| Configuration | 3 and 4 BHK | 2, 3, and 4 BHK |
| Status | Upcoming / Pre-launch | Ongoing / Advanced stage |
| Design Theme | Low-density, golf-view, couture-inspired interiors | Spacious layouts, high ceilings, international finishes |
| Starting Price | Around ₹ 8 crore onwards* | Price on request (premium segment) |
| Key Advantage | Emerging luxury zone with growth potential | Established luxury hub with strong brand value |
| Ideal For | Investors and first-time luxury buyers | HNIs, NRIs, and end-users seeking prestige |
Noida and Gurgaon are both great places to buy luxury homes in NCR, but they are at different stages of development. Noida is a growth corridor that is changing quickly, while Gurgaon is already known as the capital of high-end real estate. Recent data gives a clear picture of how these markets are doing and what buyers can expect in terms of value and livability.
The Noida–Greater Noida Expressway is now one of NCR’s most promising areas for real estate. Savills India’s report from the middle of 2025 says that luxury homes in Noida grew by almost 20 percent year-on-year in the first half of 2025. The same report says that luxury homes that were finished along the Expressway went up in value by an average of 26 to 27 percent in a year.
PropEquity data gives us even more information. The average cost of new projects in this area went up by almost 165% in three years, from ₹6,568 per square foot in July 2021 to ₹17,428 per square foot in July 2024. In some areas, values have gone up by more than 40% in just a year.
The growth is not only driven by the market, but also by infrastructure. The area has changed in terms of investment because of the new Noida International Airport at Jewar, the expansion of Metro routes, and the growing number of multinational offices and IT hubs. This is a chance for homebuyers to get in on the ground floor of a new luxury area that will likely see a lot of growth in value over time and better social infrastructure.
On the other hand, Gurgaon is at the more mature end of NCR’s real estate market. It has long been the center of growth for businesses, homes, and stores, drawing in both wealthy professionals and global investors. Among its many corridors, the Dwarka Expressway has emerged as one of the city’s hottest investment zones.
According to the Times of India, property prices along the Dwarka Expressway went up from about ₹9,434 per square foot in 2020 to about ₹18,668 per square foot in 2024. The Print also says that prices in this area have gone up by 79% in just five years. In the meantime, average prices in the second quarter of 2025 are around ₹16,000 per square foot, which is a clear sign of continued high demand.
The numbers for luxury housing supply and absorption support this strength. Along this corridor, almost 16,000 luxury units were sold between 2020 and 2024, which is very close to the number of new units that were built. This balance shows real demand from end users instead of people who are just guessing. The corridor is even more appealing because it connects directly to IGI Airport, Cyber City, and central Delhi. There are also international schools, hospitals, and shopping areas nearby.
In short, both markets do well, but they each have their own pros and cons. Noida is a great place for new investors because it offers quick percentage growth and entry-level luxury options. Gurgaon has stable prices, trustworthy developers, and a strong resale market supported by a ready lifestyle ecosystem.
The Dwarka Expressway is the current standard for luxury living in NCR, while the Noida Expressway is the future of luxury living in NCR. They show how India’s luxury real estate market is growing, from established centers to exciting new areas.
Both of these buildings have Elie Saab’s design DNA, but they use it in different ways. Smartworld’s Noida project is all about exclusivity, with fewer homes per tower and a peaceful setting next to a golf course. It has a futuristic, green setting and design elements from around the world.
The M3M project in Gurgaon is bigger and aims to create a cosmopolitan lifestyle in a busy area. The design combines modern architecture, large terraces, and beautiful landscaping. Both have high-end finishes, but M3M is more urban and high-energy, while Smartworld is more calm and sophisticated.
Smartworld Elie Saab and M3M Elie Saab both bring the designer’s international style to India’s NCR, but they cater to different groups of people. Smartworld Elie Saab in Noida is a great place for people who want to get in on the ground floor of a luxury market that has room to grow. M3M Elie Saab in Gurgaon is popular with buyers who care about brand legacy, location maturity, and ready infrastructure.
Noida has potential, while Gurgaon has proof. Both show how great Elie Saab is at designing, and the choice comes down to whether you want to grow or stay the same.
The Noida project is developed by Smartworld Developers, while the Gurgaon project is by M3M India. Both are leading names in the NCR real estate market known for their premium developments.
Elie Saab and his design team collaborate on the interiors, finishes, and overall aesthetics of both developments to ensure they reflect his signature luxury style.
The Noida Expressway belt may show faster percentage growth due to upcoming infrastructure, while Gurgaon's stable demand and quicker resale potential make it a safer long-term investment.
Yes, both projects are designed to enhance everyday living. However, Gurgaon currently offers stronger social infrastructure, while Noida’s ecosystem is still developing.
Prices for 3 BHK homes at Smartworld Elie Saab Noida start at around ₹8 crore, while M3M Elie Saab Gurgaon falls in the ultra-luxury category with pricing available on request.
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