Following ₹10,000 crore in historic sales across its first two editions, the third and largest iteration of the Big Billion Property Sale is now live, bringing unprecedented opportunities to the NCR market.
Organised jointly by M3M India and Smartworld Developers, the mega real estate event will feature a massive total inventory of ₹25,000 crore spread across Gurugram, Noida, and Panipat.
This year’s edition marks a significant evolution from a traditional property exhibition into a comprehensive, transaction-focused real estate ecosystem. For the first time, the developers are introducing an integrated “Buy. Sell. Lease.” model. This platform enables customers to sell existing properties, upgrade to new assets, or explore leasing opportunities through a single interface.
Massive Scale and Investment Opportunities
Designed to be three times larger in scale than previous events, the third edition showcases over 75+ premium developments. The inventory spans retail spaces, residential apartments, service apartments, office towers, industrial plots, and multiplex formats with ticket sizes ranging from ₹2 crore to ₹25 crore.
The Buy-Sell-Lease Financial Mechanics
During a recent breakdown of the scheme, company leadership highlighted the exact financial engineering driving this new model:
- SELL (Portfolio Upgrades): Existing owners can liquidate assets at up to 60% premiums to fund new upgrades. Reinvest at a 1.5x multiplier for same-category upgrades (e.g., residential to residential), or 2.5x when shifting from commercial to residential, with zero deductions for past GST or brokerage fees.
- BUY (New Investments): Access premium inventory with payment plans starting at just 20% upfront. Standout “Master Stroke” offers for Noida projects like Cullinan include 20:80 payment structures, 15% pre-possession commercial returns, and flat 20% discounts on extra initial payments.
- LEASE (Guaranteed Returns): Enjoy tension-free commercial ownership. The developer retains all lease rights from day one for new Noida projects, completely absorbing the burden of post-possession tenant acquisition.
Festival Rewards & Incentives
Adding a festive layer to the financial engineering, the platform is offering high-value rewards for buyers during the event. Customers will receive Assured Gifts on their bookings, which include an iPhone 17 Pro, an international trip, or a gold coin. In addition to these guaranteed rewards, buyers also stand a chance to win luxury cars and lifestyle goods. These promotional offers are valid until 1 March. Additionally, exclusive early-payment benefits will be available on-site during the event.
Industry and Leadership Response
Market anticipation for the event is exceptionally high. Pre-registrations have already crossed the 12,000 mark. Additionally, pre-event engagement has seen participation from over 4,200 channel partners through structured training programs.
Ashish Jerath, President of Sales and Marketing at Smartworld Developers, highlighted the growing appetite for premium real estate.
“This edition has been planned at a significantly larger scale with three times the projects, momentum and reach, creating unmatched opportunities for end users and investors alike,” Jerath said. “It’s what we call as Diwali of Real Estate market.“
Robin Mangla, President of M3M India, emphasized the strategic value of the event.
“By bringing scale, transparency, and structured financial advantages together, we are enabling customers to upgrade lifestyles, optimize investments, and unlock value in their existing assets,” Mangla stated.
Event Schedule
The M3M Big Billion Property Sale will be held across two primary locations:
- Noida: February 21 and 22, 2026, at The Mayfair Grand.
- Gurugram: February 27 to March 1, 2026, at Orana Conventions.
Ready to Upgrade Your Real Estate Portfolio?
Want to explore the exact payment plans, calculate your property’s upgrade multiplier, and secure your “Master Stroke” early bird benefits? Don’t miss out on the biggest real estate wealth transition event of the year.
