M3M India and Smartworld Developers have officially announced a landmark partnership with global fashion icon ELIE SAAB to launch India’s first “Signature Residences.”
This landmark partnership marks Elie Saab’s debut in the Indian residential market, introducing two distinct ultra-luxury developments crafted for discerning buyers across NCR. M3M Elie Saab is positioned within The Billionaire’s Block in Sector 111, Gurugram, while Smartworld Elie Saab anchors a premium golf-facing address in Sector 98, Noida.
With official specifications now confirmed through the press release, the M3M Elie Saab Launch introduces a new benchmark in branded luxury housing. Below is a clear and detailed breakdown of what sets these developments apart from existing inventory.
What Is The Billionaire’s Block (Sector 111)
One of the defining highlights of the M3M Elie Saab Launch is its placement within what is officially referred to as The Billionaire’s Block. This is not merely a branding term, but a carefully planned ultra-luxury zone spanning approximately 170 acres within the larger Smart City Delhi Airport (SCDA) ecosystem, as confirmed in the official release.
The Billionaire’s Block is conceived as a neighborhood within a neighborhood, specifically zoned to host a limited collection of globally renowned branded residences. The intent is to curate an environment where only high-end, internationally aligned luxury developments coexist.
This clustering strategy plays a critical role in preserving long-term value. By concentrating ultra-luxury projects within a defined enclave, the surrounding environment maintains a uniform premium character, something standalone luxury towers often struggle to sustain over time.
For residents, the promise is distinct. The Billionaire’s Block offers a rare blend of privacy, distinction, and global luxury pedigree, delivering an address that derives its value not just from the residence itself, but from the stature of the entire neighborhood.
Gurugram Spotlight: M3M Elie Saab in Sector 111
Located within Smart City Delhi Airport, M3M Elie Saab Gurgaon is projected as a low-density and highly exclusive residential enclave. Unlike conventional luxury projects along the Dwarka Expressway, this launch is positioned firmly in the ultra-luxury segment with strictly limited inventory.
The project offers only 300 exclusive residences, making it one of the most restricted luxury offerings in the region. The configuration is limited to spacious 4-bedroom homes, catering to end users seeking privacy and scale rather than compact luxury apartments.
The officially confirmed apartment sizes range from 4,200 square feet to 4,650 square feet. Residences feature waterfront views, expansive wrap-around decks, and private Jacuzzis, reinforcing the project’s positioning as a statement address.
From a market perspective, a starting size of 4,200 square feet places the M3M Elie Saab Launch in Gurugram well above standard luxury developments on the Dwarka Expressway. This makes the Billionaire’s Block a rare proposition for buyers prioritizing grandeur, exclusivity, and long-term lifestyle value.
Noida Focus: Smartworld Elie Saab in Sector 98
Alongside the Gurugram announcement, the Elie Saab Launch also introduces a major luxury residential development in Sector 98, Noida. The defining highlight of this project is its uninterrupted golf course view, a feature that remains exceptionally rare in Noida’s residential landscape.
The Smartworld Elie Saab inventory is divided into two distinct segments. The Luxury Wing comprises 200 residences offering 3 and 4 BHK layouts, with apartment sizes ranging from 2,850 square feet to 3,810 square feet. These homes are designed for buyers seeking expansive living spaces with premium views.
The Smart Wing includes 480 units of 1 and 2-BHK apartments, creating a broader entry point into the Elie Saab-branded living experience while retaining the overall luxury positioning of the development.
Gurugram or Noida: Which Location Makes More Sense
The two developments under the Elie Saab Launch cater to distinctly different buyer profiles. Gurugram’s Billionaire’s Block by M3M is tailored for ultra-high-net-worth individuals and end users who value exclusivity, limited inventory, and large-format residences. In contrast, Smartworld’s Noida project offers a more diversified mix, combining luxury living with strong lifestyle appeal through golf-facing residences.
Buyers and investors evaluating both options should consider location dynamics, ticket size, and long-term appreciation potential before making a decision. Confused between the two locations? We have analyzed the investment potential of this new launch in both cities. Read our detailed analysis on Smartworld vs. M3M Elie Saab.
True Branded Residences: What Signature Living Means
The Signature Residences concept under the M3M Elie Saab Launch goes beyond surface-level branding. It involves direct design collaboration with the Elie Saab Maison team to deliver authentic global luxury.
The residences feature bespoke furniture curated from the ELIE SAAB Maison collection, with manufacturing carried out in Italy rather than local replication. This ensures consistency with international branded residence standards.
Residents will also have access to concierge services, wellness spas, and exclusive lounges, reinforcing the project’s positioning within the global branded residence category rather than conventional luxury housing.
Leadership Vision and Project Timeline
Commenting on the collaboration, Pankaj Bansal, Promoter of M3M India, stated that the partnership aligns with M3M’s long-term vision of integrating global design expertise into the Indian real estate market.
Echoing this sentiment, Elie Saab Jr., CEO of ELIE SAAB Group, emphasized that India has become a highly strategic market for the brand’s global expansion. He noted that the partnership aims to create timeless environments where architecture and lifestyle are conceived as one, aligning with the country’s evolving luxury aspirations.
According to the official announcement, the M3M Elie Saab is scheduled for completion in 2030.
A New Benchmark for NCR Luxury Housing
With confirmed Italian-crafted interiors, limited-edition inventory, and clearly defined ultra-luxury positioning, the M3M Elie Saab Launch stands distinctly above the standard luxury bracket in NCR.
Whether buyers are drawn to the expansive 4,200 square feet residences in Gurugram or the golf-facing lifestyle offered in Noida, both developments present a rare opportunity to enter India’s emerging branded residence asset class.
For official brochures, pricing details, and priority allotment information, interested buyers can get in touch with our sales team directly.
Elie Saab Launch Details at a Glance
| Gurugram – Billionaire’s Block (Sector 111) | Noida – Smartworld Elie Saab (Sector 98) |
|---|---|
| Smart City Delhi Airport ecosystem | Prime Noida sector with golf frontage |
| Ultra-luxury, low-density enclave | Luxury mixed-format development |
| 300 exclusive residences | 680 residences |
| Only 4 BHK residences | 1, 2, 3 and 4 BHK residences |
| 4,200 sq. ft. to 4,650 sq. ft. | 2,850 sq. ft. to 3,810 sq. ft. for luxury units |
| Waterfront views, wrap-around decks, private Jacuzzis | Uninterrupted golf course views |
| Expected by 2030 | Expected by 2030 |
Who Is Elie Saab?
For readers new to the brand, Elie Saab is not just a globally celebrated fashion designer but also a significant name in the world of branded real estate. Renowned for designing couture for royalty, global celebrities, and red-carpet icons, the Elie Saab brand represents timeless luxury and meticulous craftsmanship.
The ELIE SAAB Maison line, featured in this project, extends the designer’s haute couture philosophy into residential interiors. It focuses on refined detailing, bespoke furniture, and elegant spatial aesthetics inspired by high fashion.
The M3M Elie Saab Launch in India follows the brand’s successful residential projects in international luxury markets such as Dubai, London, and Cairo, reinforcing its credibility as a global branded residence partner.
